The Art of the Social Media Press Release.

The quote: Most press release include a quote by the most relevant spokesperson for the topic of the release. The quote provides space to add some color commentary (going a bit beyond the factual basis of the rest of the release) and can also be pulled directly from the release by journalists to use in articles.

Whether you're launching a new product or churning regular content for your company, the difference between writing and crafting can make or break great content. Crafting content takes practice and natural talent. We can't make you Hemingway overnight (although we tried), but we can give some tips on how to write a good press release.

Writing a press release is a rite of passage for any marketer. As a document, it’s one of the most important tools in your arsenal: it’s essentially a declaration of exciting news for your company. If you don’t have any experience writing press releases, or you’d just like a refresher, let us help you out.

A news or press release is a written communication that purports to report on an event, circumstance or occurrence by a third party, and is provided to a news reader, or the media, for the purpose.

How to write a press release. Start a press release with an attention-grabbing headline in bold font. The headline should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Begin the body copy with the date and city that the release is from.

How to Write and Distribute a Press Release in 4 Simple Steps. Writing a press release for your company will be easier, faster and more effective when you follow these guidelines created by PR organizations. Here they are. Step 1: Identify your objectives and a target audience.

Then write the press release in a way that will grab the reporter’s attention, get them interested and see the potential story. What is the hook and the human element? On my website I offer a FREE How to Write a Press Release bundle to help you work through the mechanics and understand how to write a press release the media will actually read.

A press release is a useful communication tool that is distributed to the media. Its purpose is to announce news items, events, product launches or business updates. Journalists are more likely to cover your story if you have taken the time to draft your press release. They often don't have time to hunt around for the information they need.

How To Write The Release Most press releases follow a similar format, and it's easy to learn. First, spend some time defining the Main Message you want to get across. You will need to tell the who, what, when, why, and where in your press release.

A Press Release should be no more than 1 page long. Pick one topic and stick to your main points, don’t try to cover many topics in one press release. Use the template below as your guide to writing each paragraph, there is a standard format that will be published - stick to it!

A press release is a short compelling story sent to the media. This could be the launch of a new business or event or an announcement of a merger. It’s used to pique the interest of a journalist enough for them to want to follow-up and find out more.